Illustrations
When creating my illustrations and animations, I use Procreate — drawing by hand with an Apple Pencil on iPad.
I started making digital illustrations to create hand-drawn birthday cards for my friends. From there I kept exploring the app, and it has now become a genuine part of my UX process — both for sketching wireframes and for adding small personal touches, like custom characters or details, to make an app feel a little more human. That is, when it fits the brand and the overall expression, of course.
The Mews
New residential development in Slakthusområdet
During my first internship at the agency Oh My, I worked as an illustrator on their collaboration with Åke Sundvall and their new residential development in Slakthusområdet. They needed a map of the new area, clearly showing the location of Åke Sundvall's neighbourhood "The Mews."
The map was drawn in the brand's colours, with clear markers indicating nearby subway stations as well as exciting restaurants and experiences in the area. It was a fun challenge to draw a map that needed to breathe a distinct brand identity and personality.
The map will be used both on the web and in print — something I kept in mind throughout the process, knowing it would be cropped and used in different ways across various formats.
I later developed the map into a larger, more detailed version for modules used on the updated website. I also designed the hero section for this project.
Illustrations inspired by Swedish flora and fauna
During my time at Oh My, I was part of a collaboration with a company working in renewable energy. I created illustrations that appear in printed materials sent out to customers. The illustrations are inspired by familiar Swedish plants and animals that most people would recognise. They were meant to have a "classic" style — feeling a little like illustrations from an old-fashioned children's book.
Bondens El
HeyHabit
I'm currently working on the HeyHabit app — a startup developing a health app aimed at women who want to make long-term lifestyle changes. HeyHabit was founded by doctors who have witnessed first-hand how the healthcare system struggles to prevent chronic lifestyle-related diseases, due to a lack of resources and research.
For our presentations to the company, I have animated characters that bring the target audience's emotions and behaviour types to life. The idea is for these characters to feel as neutral as possible while still giving a personal and relatable impression.
Poster
During our Visual Design course, we were given the assignment of designing a poster for an outdoor nightclub aimed at trend-conscious people in Malmö.
"The festival targets an audience aged 18–35 and is heavily focused on bands playing club music. We want to convey a bold club atmosphere, good times, summer vibes, and attitude. Our poster needs to stand out and get noticed among other posters — and when someone sees it, we want them to feel it instantly, check out the lineup, and head straight to www.soundpark.se to buy a ticket. We only have a logo for you to work with — everything else is up to you."
