Synförbundet
A logo you can see, feel, and hear
Accessibility was a guiding principle throughout this project — which is why a sound logo was a natural and necessary part of the deliverable. A visual identity alone wasn't enough; the brand needed to be experienced across all senses.
The brief called for several versions of the logo that would work across different contexts — as a standalone audio logo, an intro for a podcast, a sonic identity for ads, and other materials.
I found my inspiration in the Braille lettering used in the client's visual logo. The dots are distributed across three levels, corresponding to the notes 1–3–5 of a major chord — creating a warm, reassuring, and positive feeling. The melody and the chord together become an audible interpretation of the visual identity.
The sound is modern, light, and airy, with bright echo effects inspired by audio beacons — the signals that help visually impaired people orient themselves in a space. The melody moves forward with a steady pulse and a gently playful character.
Oh My Finland
New Sonic Identity
I created a new sonic identity for Oh My Finland, a newly established branch of the Oh My agency. The music exists in multiple versions, adaptable for use across marketing materials, podcasts, and more.
The starting point was a simple question: what does Oh My sound like? The answer I landed on was this — an analogue warmth that feels personal and human. Fresh, light, and playful. Distinctly Scandinavian: bright, with just a hint of melancholy. Dreamy and creative.
The result is a sound that feels like the agency itself — considered, expressive, and a little unexpected.
Advertising Music
During a course in film and advertising music at KMH, we were each assigned a commercial to compose music for. I composed the score and added sound effects.