Motion & Video
During my time studying at the Royal College of Music in Stockholm (KMH), I took courses in video production — filming our own material and working with Adobe After Effects and Adobe Premiere Pro across various projects.
For my own artist project, I have also created promotional videos ahead of upcoming releases as well as music videos.
During my internships at Oh My, I also produced animated ads for clients.
Case Study - SCRL - UGC Ad
Role: Creative Producer / Motion Designer
Format: Instagram / Meta · 9:16 · 15 sec
A short-form UGC-style ad created as a take-home case for SCRL, designed to drive app installs among US travellers. The concept showcases SCRL’s seamless photo placement across carousel slides through a fast, platform-native tutorial format.
I was responsible for the visual concept, photo selection, motion design, UI animation, pacing, copy and sound design, taking the ad from concept to final delivery.
Animated ads for Wibax
Ads created for use on LinkedIn, produced in After Effects.
Nyhléns Hugosons
Nyhléns Hugosons wanted to reach a younger audience on TikTok — a platform where they could show the full journey of their production and introduce viewers to the farmers and animals behind the brand. I was brought in to edit TikTok videos featuring recipes made with their products. The goal was to nail the TikTok tone: self-aware, a little silly, and genuinely fun. A brand that doesn't take itself too seriously is a brand people want to follow.
Visit Nyköping
Nyköping wanted to attract more visitors over the summer — families with children in particular. I created TikTok ads aimed specifically at this audience, playing on the idea of all the summer memories and picture-perfect moments just waiting to be made in Nyköping.
Illustrated music video
Here is an example of a music video where I created animated illustrations in the form of a lyric video. For these projects I used Procreate, After Effects, and Premiere Pro.
Motion illustration
Vi sjunker - Music Video
In 2019, at 20 years old, I had just finished recording my first single "Vi sjunker." I decided to rent a gym hall in Täby to shoot the accompanying music video. A project like this takes serious planning — from developing the storyline and mapping out every shot, to handling logistics, scheduling, and equipment for the shoot itself. Then comes the editing, which demands patience and more than a few creative workarounds.
It was a lot of work, but one of the most fun and rewarding projects I've taken on — and one I learned a huge amount from.
Photo/film: Ida Bang and Isabelle Edsmyr. Director, editing, and colour grading: Cajsa Grill.